Barral, Cape Verde
A spirit brand inspired by
local tradition and ancient heritage.
Brief & challenge
Barral is a liquor brand produced in the Cape Verde Islands being launched into the US and Lusophone markets.
We were approached to develop a brand positioning
that encapsulates the rich history and heritage of the place through a product that resonates with local communities across the board, creating value
and boosting local economic and cultural growth.
The response started by aligning history, business and brand essence together.
We have strategically positioned the brand for the local and international markets.
The result is a brand that represents the DNA of
Cape Verdean culture and identity in the local and world markets, while providing a sense of recognition to local
underappreciated manufacturers and producers.
A true testimony of what is to be Cape Verdean.