Oddbox, United Kingdom
An environment-friendly company specialized in delivering and recycling out-of-shape fruits and veggies to urban centres.
Brief & challenge
We were invited to partner with Canco Agency to work together on a new strategic approach for Oddbox.
In a world where sustainable approaches and solutions are
fundamental for the development of society, Oddbox
positions itself in a special place. They collect unused
and 'out of standard' quality products and provide it
for an affordable and friendly price in the UK.
But the question is; How do we combine the idea of sustainability, affordability, social impact and business growth?
Is the current brand in line with the vision and values of the company? What does it communicate? What impact
does it create?
We have suggested a full redevelopment of the communication and identity system. The new brand
not only positions itself as genuine, family-oriented, accessible, and inclusive but also emphasizes the idea of being 'odd' and 'outside the box in order to build
a compelling visual and verbal story that feels
familiar and approachable to the common citizen looking
for quality with a lower price tag.