Rodrigues da Cunha, Brazil
A construction firm focused on developing higher living standards for local communities.
Brief & challenge
How do we transform a contracting and development
firm into a socially impactful brand?
Rodrigues da Cunha is a major contracting firm in Brazil
developing a series of high standard projects for local
residents. The idea consists in to translating the values of
integrity, structure, and forward-thinking into a compelling
identity system which boosts social recognition and internal productivity.
The new identity responds to a series of strategic considerations which have taken place during the development of the project.
We have picked integrity as the key value to explore and reflect throughout the new brand and communication
The result is a brand that aims at the future and carries the idea of community well being at the core.