SODIFAR, Cape Verde
A medicare-tech distribution company breaking barriers between healthcare access, big pharma and local communities.
Brief & challenge
Sodifar is a disruptive firm distributing essential pharma and medicare products to all localities in Cape Verde through innovative tech. Our mission was to develop a brand system that aligns all the key values of compassion, proximity, happiness, and collaboration and the idea of 'social tech' through a compelling visual and verbal identity capable of minimizing the tensions and social stigmas between communities and big pharma organisations.
Through a series of strategic and creative techniques,
we have developed a brand that breaks through
the usual corporate and scientific perception that pharma and medicare brands adopt and creates an instant
relationship with the end-user and stakeholders. The main idea was to reconnect communities and health providers
in a genuine, human and natural way.