SWEETS
Virtual Global Village, United Kingdom
A global community of advocates promoting open debate and freedom of information.
Brief & challenge
A global network of thinkers, specialists, and social
activists comes together during the early sparks of COVID-19 and its measures to create a new decentralized online platform that supports debate and resource sharing across the world.
How do we build a brand which represents global values
and a diverse community of thinkers fighting for information transparency?

Response
We have developed a comprehensive identity which represents the main pillars of the brand; Unity, collectiveness, information, innovation and freedom.
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Through visual symbology, we were able to represent these principles across the identity in a series of ways. Ultimately, the proposed system is able to communicate precisely to an audience of activists while remaining relevant as a young NGO looking for global recognition.
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Brand strategy
Brand Messaging
Brand identity
Content collaterals
Digital&Print
Strategy & Design
Mario Alcantara Monteiro, Martin Holzmeister
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Status
On-Launch



















