Virtual Global Village, United Kingdom

A global community of advocates promoting open debate and freedom of information.

Brief & challenge

A global network of thinkers, specialists, and social

activists comes together during the early sparks of COVID-19 and its measures to create a new decentralized online platform that supports debate and resource sharing across the world.

How do we build a brand which represents global values

and a diverse community of thinkers fighting for information transparency?

Response

We have developed a comprehensive identity which represents the main pillars of the brand; Unity, collectiveness, information, innovation and freedom.

Through visual symbology, we were able to represent these principles across the identity in a series of ways. Ultimately, the proposed system is able to communicate precisely to an audience of activists while remaining relevant as a young NGO looking for global recognition.